The Secret Society of Ex Mermaids presents a fashion film to tell the story of the Ex Mermaid: a rare type of human girl who was once a mermaid. She’s the muse and motivation behind the brand. The concept of The Ex Mermaid Teen Rehabilitation Facility of New York City follows a washed up ex mermaid (played by Anastasia Standrik) on her journey through rehabilitation to life on legs. Overseen by a mysterious mistress (played by Carole Garber), her education to the human world includes human food, pedicures, and making friends. Not every mermaid will graduate and get her ‘Probation Department’ sweatshirt. Some will never be able to forget the sea.
It was great to work with Peter Koloff and Iris Pan for the video production since they can both hustle and have a sense of practicality even while creating a dream.
“Creating the storyline, concept, and clothing for the ex mermaid movie felt like distilling the essence of the brand..it’s not about one season of clothing, but about the spirit of being between two worlds, of being ex mermaid. This project allowed me to create clothes for this girl including the couture dress for her to wash-up in, as well as the ‘institutional issued’ Probation sweatshirts and the glittery little city clothes. And it’s still just the beginning.” – Francki Michels, Designer/ Founder
See some of the raw film here: BTS
All Fashion: The Secret Society of Ex Mermaids by Francki Michels