The Story

An Ex Mermaid is a human girl who was once a mermaid. There is beauty in awkwardness. There is allure to things that don’t quite belong in their world. Inspired by those girls who appear to be existing in a foreign element, Francki Michels designs The Secret Society of Ex Mermaids in New York City. She launched the brand in September 2013 with a single t-shirt design. It was a statement of belonging for those rare and magical creatures who were outsiders to the human world. With this girl in mind, the brand is expanding to include fashion pieces that lean towards the glittery and unusual. 

The Secret Society of Ex Mermaids presented it’s first runway show during NY Fashion Week September 2015, followed by a second collection during NY Fashion Week February 2016.  Francki has a Women’s Wear design degree from Parsons School of Design in NYC. She went on to study at Central Saint Martins in London and has working experience with Michael Kors, Rebecca Taylor, Lela Rose, and Isaac Mizrahi, among others. The Secret Society of Ex Mermaids reflects her fascination with social media, illustration, art and her curiosity for the bizarre corners of the human world.

Want to join us?

Want to join the Secret Society of Ex Mermaids? If you are a photographer, model, blogger, artist, or kindred spirit who wants to collaborate, please get in touch!